Graphic design terms that may have piqued your curiosity...

Bad Break Refers to widows or orphans in text copy, or any break that causes awkward reading.

Body Type The typeface used in the main text of printed matter

Dingbat An ornament used in typesetting to add space around an image or a symbol.

Dummy This is a display of the final product.

Gutter Refers to book production. The white space formed by the inner margins of a spread near the books spine.

Leading Refers to the amount of added vertical spacing between lines of text.

Lossy A form of data compression where detail is deleted as the file size are decreased. A usual lossy compression method is JPEG.

Orphan Line The first line of a paragraph appearing on its own at the bottom on a page with the remaining part of the paragraph appearing on the next page.

Widow Line A single line of a paragraph at the bottom of a page or column.

For more information and a complete overview of STUDIO H, please go to ww.smallagencybigideas.com